Shop · Digital Products
Things I have built
and made available.
Guides built from real brand strategy client work in Nigeria, for brand strategists, founders, and creators doing real work.
Digital Products
Ebook · Brand Strategy Guide · Nigeria
The Brand Strategist's Blueprint
The brand strategy playbook I built across seven years of client work in Nigeria. Covers the full scope of how brand strategy actually runs in practice, from the first client call to the final handover. Written for independent brand strategists, agency teams, and in-house brand leads who needed the thinking behind the work organised somewhere accessible.
If you are a brand strategist in Nigeria trying to build a sustainable independent practice, or an in-house brand lead who wants to understand the methodology behind strong brand strategy, this is the guide.
- Full brand strategy positioning methodology and framework
- Client management templates and onboarding system
- Pricing guidance and proposal structure for Nigerian market
- Deliverable standards and quality checks
- Analytics report template included
- Free 1-hour brand strategy consultation for first buyers
Ebook · Creator Monetisation Guide
The Paid Creator Kit
A guide for Nigerian creators and content creators elsewhere in Africa who are ready to monetise their platform through brand partnerships. The framework for pitching, pricing, and packaging your influence as a creator, built from the ground up. Whether you have five thousand followers or five hundred thousand, this covers how to position yourself to brands, structure your rates, and close brand deals that work for you.
- How to position yourself to attract brand partnerships
- Pricing your influence as a creator, rates and packages
- How to pitch brands and what to say
- What to include in a creator media kit
- Negotiation and closing the brand deal
Brand Concept for Acquisition
Lagos Hospitality · Full Brand Strategy & Business Concept
CroisBake
A complete Lagos mainland bakery and café concept built entirely from brand strategy outward. Not a client brief, but a proof of how far emotional brand strategy can run when it is taken seriously from the name inward. The name itself carries the positioning: crois is French for believe.
Location strategy for Lagos, menu, pricing, team structure, internal culture framework, digital presence direction, and packaging, all mapped across 50 pages of strategic and operational thinking. CroisBake does not exist yet. The brand strategy is complete. All it needs is an oven and a lease.
Inquire about CroisBake →