What the work
has produced.

001

Creator Economy  ·  Brand Foundation

Trykolabo

A pre-launch platform in the creator economy. The product had a clear differentiator and a brand that could not communicate it. Founders were arriving with the wrong understanding of what the platform was for, and the positioning was costing credibility before a single conversation happened.

Full brand infrastructure built — positioning, messaging architecture, audience emotional blueprint, voice and tone guide, competitive differentiation map, social media strategy, and website content direction.

Brand Foundation  ·  2026

002

Edtech  ·  Content Campaign

Hardé Business School

A Nigerian edtech founder with years of building behind him and no structured narrative for it. The work produced a flagship 1,200-word founder essay that translated the emotional weight of building through failure into content that moved people. The essay achieved strong organic engagement and opened new professional relationships for the founder.

Founder Content Campaign  ·  2026

003

Creator & Fan Economy  ·  Brand Foundation

Merchrix

A platform at the intersection of creators and their audiences. A dual-audience product with two distinct groups to position for, two sets of needs, and one brand voice to hold it all together. Built the foundation so neither audience felt like an afterthought.

Brand Foundation  ·  2026

004

Skincare  ·  DTC

Ivy Skin

A growing skincare brand with strong product but scattered identity. Repositioned around emotional benefit and rebuilt the social-first content strategy.

+360% audience growth  ·  2× sales

005

Personal Brand  ·  Creator

Ovie the Creator

Brand and content strategy for a creator building a long-term personal brand. Sharpened the positioning, content pillars, and voice — turning audience attention into a recognisable point of view.

Positioning  ·  Voice  ·  Content System

006

B2B  ·  Analytics

Data Explained

A B2B analytics company entering the market with no brand presence. Built the social and content infrastructure from zero — voice, visual direction, content pillars.

0 to 1 B2B brand built from scratch

007

Fintech  ·  Regulated

Xara

Fintech operator working to deepen onboarding completion and retention. Worked across product, brand, and customer communications to redesign onboarding moments and brand touchpoints.

Retention  ·  Onboarding  ·  System