Blog
Brand strategy,
written plainly.
Essays targeting the exact questions founders in Lagos are searching for answers to. Strategy first. Always.
Brand Strategy
Do You Need a Brand Strategist or a Designer? (And Why the Order Matters)
That conversation is the clearest version of the most common problem I see in how Nigerian founders build their brands. The brand looks good. The thinking behin...
Brand Strategy
When Should You Hire a Brand Strategist for Your Startup?
That moment, right there, is not when they should have hired a brand strategist. It is when most of them call me. But the right time was earlier, and understand...
Hospitality Brands
How to Market a Café in Lagos: Why Positioning Matters More Than Location
I have seen this dynamic play out too many times to think it is about the coffee, or the WiFi, or even the prices. What the busy café has that the other one doe...
Brand Strategy
Why Your Business Is Not Getting Customers (It Is Probably Not What You Think)
The product was not the problem. The brand was....
Brand Strategy
How to Build a Brand Strategy: Six Questions Every Brand Must Answer First
I have six questions I work through at the beginning of every brand foundation engagement, before I produce a single deliverable. They are not complicated quest...
Founder Brands
Why Your Personal Brand Might Be Hurting Your Business (And What to Do About It)
A business that only works properly when the founder is physically present is not really a business yet. It is a talent act. And talent acts do not scale, do no...
Brand Strategy
Should You Hire a Social Media Manager for Your Startup? Not Before This.
Hiring a social media manager before you have a brand strategy is the same problem with a monthly recurring cost attached to it....
Brand Strategy
Why Nigerian Startups Keep Rebranding (And Why It Never Solves the Real Problem)
I am not against rebranding. Sometimes it is genuinely necessary. But the pattern I described above is not a rebranding situation. It is a strategy deficit that...
Hospitality Brands
Why Is My Restaurant Losing Customers? The Brand Problem Nobody Talks About
The problem is the brand....
Brand Strategy
How to Charge Premium Prices: The Real Reason It Works Has Nothing to Do With Quality
Premium pricing is not a pricing strategy. It is a brand strategy. And the founders who try to charge premium prices without the brand infrastructure to support...
Brand Strategy
Why People Are Not Buying Your Product (Your Brand Is Not Speaking to Desire)
Most brand communication speaks to need. This product will solve this problem. This service will address this gap. This is a rational argument and it is not wro...
Brand Strategy
How to Launch a Brand in Lagos: Why Your First Impression Is Your Most Important Asset
This is why launching a brand in Lagos without a strategic foundation in place is such an expensive mistake. Not just financially, though it is that too. But in...