Brand Strategy Services · Lagos, Nigeria
What the
work covers.
I am a brand strategist based in Lagos, Nigeria offering brand strategy, social media management, content direction, and campaign services to founders and early-stage companies. Every engagement begins with a brief. Pricing is discussed after scope is established.
Brand Strategy & Foundation
These are the core brand strategy services I offer to Nigerian founders and international brands. Each engagement is scoped individually. The work always begins with positioning before it touches anything visual or executional.
Brand Foundation Package
The full brand architecture a company needs before it launches or relaunches.
This is the core brand strategy engagement. It covers positioning, messaging architecture, brand voice and tone, audience emotional blueprint, competitive differentiation map, homepage copy direction, and tagline development. Everything a brand in Lagos or anywhere else needs before it speaks to more people. Delivered through The Clarity Architecture methodology, phases one through four.
10 to 14 working days · 70% deposit to start
Brand Activation Package
The go-to-market strategy built on top of the brand foundation.
For brands that have completed the foundation and are ready to launch. Covers the launch campaign brief, audience acquisition narrative, conversion content sequence, 30-day content calendar structure, and social media strategy. Requires a completed Brand Foundation. This is phase five of The Clarity Architecture.
10 to 14 working days from Foundation sign-off
Brand Audit
A diagnostic review for brands preparing to rebrand or reposition.
A strategic gap analysis of what your brand is currently saying versus what it should be saying to attract the right customers in the Nigerian market and beyond. Delivered as a one-page findings document with clear strategic recommendations. Available as a standalone engagement or as a gateway into the full Brand Foundation.
Scoped per engagement
Strategy Consultation
One hour with a brand strategist. One problem. A clear perspective.
For founders in Lagos and beyond who need a brand strategist's read on a specific positioning question, messaging challenge, or content strategy decision. This is not a discovery call. It is a paid working session. Full payment upfront confirms the booking.
1 hour · Full payment upfront to confirm
Social Media & Content Management
Beyond brand strategy, I offer ongoing content and social media services for brands that need consistent execution after the foundation is in place. These services work best when the brand strategy has already been established.
Social Media Management
Full social media management across three platforms.
Instagram, TikTok, and LinkedIn. Content created, filmed where relevant, edited, and published. Captions written, Reels produced, Canva-based static designs included. Available in three tiers: Starter, Standard, and Premium, depending on volume and community management needs. Monthly retainer with a three-month minimum. Content delivered one week before posting with a 24-hour client approval window.
Monthly retainer · 3-month minimum
Content Direction
Strategic content direction for brands with their own execution teams.
Monthly content plan, individual content briefs, and ongoing strategic direction for Nigerian brands and international companies running their own social media or working with their own creators. Available as a monthly retainer or a one-off project depending on what the brand needs.
Retainer or project
Campaign Direction
End-to-end brand campaign concept and production coordination.
Campaign concept, brand strategy brief, creator and model sourcing, shoot planning, photographer briefing, scripts, and quality control across all deliverables. Production costs are billed directly by vendors to the brand. My fee covers strategic direction and production coordination only.
Per campaign · Scoped to size
Who this is for
The pre-launch founder in Nigeria
Your product is ready. Your brand is not. You need a brand strategist to build the foundation before the launch, not patch it after.
The founder-dependent brand
The business runs entirely on your name and personal presence. The brand cannot yet speak for itself. That changes with brand strategy work done properly.
The brand at a crossroads
Revenue is happening but something is not sitting right. The positioning has drifted, the messaging is inconsistent, or the audience has grown and the brand has not kept up.
The experience-led company
Hospitality, fashion, food, lifestyle brands in Lagos and beyond. Brands where the feeling of the product is half the product. This is where this brand strategy practice does its best work.
How I work
From first contact to handover.
Every project-based brand strategy engagement runs through The Clarity Architecture. The methodology does not change per client. The inputs do. This is how every client gets the same quality of strategic thinking regardless of industry or budget size.
Common questions about brand strategy
What founders ask before they brief a brand strategist.
What does a brand strategist actually do?
A brand strategist defines what a brand stands for, who it serves, how it communicates, and how it positions itself relative to alternatives in the market. The work produces the strategic foundation that every piece of marketing, content, and design gets built on. Without it, execution tends to be inconsistent, off-message, or expensive to fix later.
Do I need brand strategy before hiring a designer?
Yes. A designer without a strategic brief works from instinct and template. The positioning, voice, and messaging need to exist before the visual identity is built. Otherwise you end up with a brand that looks good but cannot explain itself. Most founders who hire a brand strategist after the logo is done end up spending more to fix than they would have spent doing it in the right order.
What is the difference between brand strategy and branding?
Branding is the visual and verbal expression of a brand, the logo, colours, typography, tone of voice. Brand strategy is the thinking underneath it, who the brand is for, what it stands for, how it positions itself in its market. Brand strategy comes first. Branding executes it.
How long does brand strategy take?
A full Brand Foundation typically takes 10 to 14 working days, sometimes less depending on how quickly the client moves through feedback. The Brand Activation phase takes another 10 to 14 days from Foundation sign-off. Both together is roughly four weeks from kickoff to handover.
How much does brand strategy cost in Nigeria?
Brand strategy pricing varies depending on scope, depth, and what the engagement covers. I scope each project individually after understanding the brief, because the right price depends on what the work actually requires. Pricing is discussed after the first discovery call. If you have a budget in mind, share it in the brief form below and I will tell you what is possible within it.
When is the right time to hire a brand strategist?
Before the launch, before the campaign, and before the designer. At the point where the product exists and the brand clarity does not yet. Hiring a brand strategist after the brand has already launched means spending more time and money fixing what could have been built correctly from the start.
What is emotional brand strategy?
Emotional brand strategy is the practice of positioning a brand inside the desire of its audience, not just the functional need. It is built on the understanding that people do not buy products, they buy the feeling the product promises them. Brands built from emotional truth are harder to copy, more difficult to displace, and more likely to be remembered in a crowded market like Lagos.
Start a brief
Let's talk about the brand.
Tell me what you are building and where the brand is right now. I review every brand strategy brief personally and respond within 48 hours.