Brand Strategy Case Studies · Lagos, Nigeria
What the work
has produced.
Brand strategy work across fintech, creator economy, edtech, skincare, B2B analytics, and hospitality brands in Nigeria and beyond. Strategy is confidential. These show the problem, the scope, and what changed.
Recent Brand Strategy Work
001
Creator Economy · Nigeria · Brand Foundation
Trykolabo
A pre-launch creator economy platform in Nigeria. The product had a clear differentiator and a brand that could not yet communicate what made it different. Founders were arriving with the wrong understanding of what the platform was for, and the brand positioning was costing credibility before a single conversation happened. Full brand strategy infrastructure built from the ground up, positioning, messaging architecture, audience emotional blueprint, voice and tone guide, competitive differentiation map, social media strategy, and website content direction.
Brand Foundation · Lagos, Nigeria · 2026
002
Edtech · Nigeria · Content Campaign
Hardé Business School
A Nigerian edtech founder with years of building behind him and no structured brand narrative for it. The brand strategy work produced a flagship 1,200-word founder content campaign that translated the emotional weight of building through failure into content that moved people. The essay achieved strong organic engagement on LinkedIn and opened new professional relationships for the founder in the Nigerian edtech and business education space.
Founder Content Campaign · Lagos, Nigeria · 2026
003
Creator & Fan Economy · Nigeria · Brand Foundation
Merchrix
A Nigerian platform building at the intersection of creators and their audiences. A dual-audience product with two distinct groups to position for, two sets of needs to address, and one brand voice to hold it all together. Built the brand strategy foundation so that neither audience felt like an afterthought in the brand communication.
Brand Foundation · Lagos, Nigeria · 2026
Earlier Brand Strategy Work
004
Skincare · DTC · Nigeria
Ivy Skin
A growing Nigerian skincare brand with strong product but scattered brand identity. Repositioned around emotional benefit and rebuilt the social-first content strategy from the ground up.
+360% audience growth · 2× sales
005
Personal Brand · Creator Economy
Ovie the Creator
Brand strategy and content direction for a creator building a long-term personal brand. Sharpened the positioning, content pillars, and voice, turning audience attention into a recognisable and defensible point of view.
Positioning · Voice · Content System
006
B2B · Analytics
Data Explained
A B2B analytics company entering the Nigerian market with no brand presence. Built the full social media and content strategy infrastructure from zero, covering brand voice, visual direction, and content pillars for a category that rarely invests in brand.
0 to 1 B2B brand built from scratch
007
Fintech · Regulated · Nigeria
Xara
Nigerian fintech operator working to deepen onboarding completion and customer retention. Worked across product, brand strategy, and customer communications to redesign onboarding moments and brand touchpoints.
Retention · Onboarding · System
Brand Concept Work
008
Hospitality · Lagos · Brand Concept
CroisBake
Available for acquisition
A complete brand strategy and business concept for a Lagos mainland bakery and café that does not exist yet. Built unprompted as a proof of how deeply emotional brand strategy can run when applied to a hospitality brand from the name outward. Positioning, location strategy between Surulere and Ikeja, menu, pricing, team structure, internal culture, digital presence, and packaging, all documented across 50 pages.
Available to a founder, operator, or hospitality investor in Lagos ready to build. The brand strategy is done. All it needs is an oven and a lease.
Inquire about CroisBake →